Hillcrest Bank emphasizes the concept of “”common sense banking.”” The statement suggests an approach that is straightforward, fair, and tailored to the actual needs of individuals. The goal is to simplify financial solutions, avoiding unnecessary complexities and fine print. Understanding the Complexities of People’s Lives: The bank acknowledges the intricacies of people’s lives, recognizing that each customer is more than just a number. This understanding implies a personalized approach, where customers are seen as individuals with unique roles such as parents, graduates, or business owners. Simple Solutions: Hillcrest Bank aims to provide simple solutions to the challenges and financial needs of its customers. This aligns with the common sense banking philosophy, suggesting an intention to offer straightforward and practical financial products and services. Affiliation with NBH Bank: Hillcrest Bank operates as a division of NBH Bank, which, in turn, is a subsidiary of National Bank Holdings Corporation (NYSE: NBHC). The affiliation indicates a broader network of banking centers, spanning multiple states including Colorado, Kansas, Missouri, Texas, New Mexico, Wyoming, Idaho, and Utah. In summary, Hillcrest Bank positions itself as a provider of common sense banking, focusing on simplicity, fairness, and a personalized understanding of customers’ lives. As part of NBH Bank and National Bank Holdings Corporation, it operates within a substantial network across various states.